Romance Fiction Statistics

Explore the results of Romance Writers of America's research on the romance fiction industry. These statistics offer insights to help you understand this billion-dollar-a-year industry.

  • Estimated annual total sales value of romance in 2013: $1.08 billion (source: BookStats)
  • Romance novel share of the U. S. fiction market: 34% (source: Nielsen BookScan/PubTrack Digital 2015)
  • Who is the romance reader? (source: NPD Romance Book Buyer 2017)
    • Female: 82%
    • Male: 18%
  • Average age of the romance reader: 35–39 years old (source: NPD Romance Book Buyer 2017)
  • Formats read (source: NPD Romance Book Buyer 2017):
    • Print readers: 92%
    • E-book readers: 64%
    • Audiobook users: 35%

Learn more about romance readers

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